Two worlds, one girl. This is exactly how GOODBADGIRL looks, sounds, and behaves — from the storefront to the sticker on a shipping box.
The wordmark is GOODBAD set in Anton, with a lowercase “girl” signature in Allura script, electric pink, tucked beneath the right. GOOD is white with a black outline; BAD is solid. Never recolor the signature anything but pink, and never set “girl” in caps.
Signature mark — for favicons, hangtags, stickers and stamps:
Four colors, no compromise. Black and white are the foundation; electric pink is the heartbeat and the signature — the “girl”, the CTAs, the sale tags; gold softens the GOODIES world. No red, ever.
Three voices: a shouting headline, a clean workhorse, and a flirt.
Every product, page and email lives in one of two worlds. The world sets the entire mood — background, accent, and tone.
White world. Light, airy, gold-accented. Your gentle, main-character self.
Black world. Bold, glossy, red-hot. For when you’re feeling dangerous.
We talk like the smartest, funniest friend in the group chat — never like a brand reading a script.