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GOODBADGIRL is a two-world women’s store for the days you’re good and the nights you’re bad. One side, GOODIES, is soft-girl apparel, clean beauty and dainty gold. The other, BADDIES, is bodycon, bold reds and statement heels. The same shopper lives in both — and never has to choose. Behind the scenes, GOODBADGIRL runs on DeepRapid AI Workers: autonomous agents that recover abandoned carts, optimize listings, translate the catalog into 27 languages, and publish pre-sell content — so a tiny team ships like a big one.
“Every girl is a little bit good and a little bit bad. We just built the store that finally gets it.”
Logo lockups on light and dark, plus the full identity system.
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Media inquiries: press@goodbadgirls.com